Never miss a data point. Work through every section of your comparative market assessment so your listing presentations are backed by thorough, confident research.
A thorough comparative market assessment is the foundation of every successful listing presentation. Sellers want to know their agent has done the homework - that the recommended price is not a guess but a conclusion drawn from real data. When you walk in with every box checked, you demonstrate a level of preparation that most agents skip.
This checklist covers the six areas that separate a basic CMA from a comprehensive one: property data, comparable sales, neighbourhood context, market conditions, development and zoning factors, and a well-reasoned pricing recommendation. By working through each section, you build a narrative that sellers can trust - and that gives you the confidence to defend your price in any conversation.
Save your progress for each property, print a copy for your files, and come back to it as new data becomes available before your listing goes live.